Thursday, July 1, 2010

Vu1 Receives Preliminary Order

Vu1 Receives Preliminary Order for Its Next Generation Energy-Efficient Environmentally Friendly Lighting Technology

Company Schedules Conference Call to Provide Full Business Progress Update

Press Release Source: Vu1 Corporation On Thursday July 1, 2010, 10:00 am EDT
SEATTLE, WA--(Marketwire - 07/01/10) - Vu1 Corporation (OTC.BB:VUOC - News), a developer and manufacturer of mercury-free, energy-efficient, general illumination lighting technology, today announced that one of the Pacific Northwest's leading electrical distribution companies has placed a preliminary order for Vu1's R30 Electron Stimulated Luminescence™ (ESL™) reflector energy-efficient light bulbs. This is Vu1's first order for its next-generation lighting technology, and the order will be confirmed on completion of external lab performance tests and UL certification, which the Company anticipates receiving in August of this year.

Vu1's R30 ESL™ bulb is a direct replacement for the 65W incandescent flood bulb. It is virtually indistinguishable from the traditional incandescent lamp it replaces and, unlike compact fluorescent lamps, is mercury-free. The Company's ESL™ Lighting Technology uses accelerated electrons to stimulate phosphor to create light, making the surface of the bulb "glow."

"Our goal at Vu1 was to create an energy-efficient, environmentally friendly and cost-effective lighting solution, while also providing the same light quality and functionality of traditional incandescent lamps, and we believe we have done just that," commented R. Gale Sellers, Chief Executive Officer. "Securing this first preliminary order from a leading electrical distributor is a significant milestone for Vu1. Given the growing demand for high-performance, environmentally friendly alternatives by individuals and corporations alike, we are confident we are just at the beginning of a major groundswell of interest in our ESL™ lighting technology; Vu1 is already in advanced talks with a number of other leading regional and national distributors who have expressed interest in the product."

ESL™ Technology creates the same light quality as an incandescent bulb but is more energy-efficient. There is no use of the neurotoxin Mercury (Hg) in the lighting process and the ESL™ Technology fits neatly into classic light bulb shapes similar to those familiar to consumers everywhere. This eliminates the need to bend the technology into an unusual, twisted spiral shape (CFL) or have costly and heavy heat dissipation designed into the bulb housing (LED). To learn more about Vu1's technology, please view the video link ( demonstrating the Company's ESL™ technology in prototype light bulbs representing various shapes and sizes.

Business Update Conference Call
The Company has also scheduled a Business Update conference call, on which Mr. Sellers will be joined by Philip Styles, VP of Manufacturing, to discuss progress in the development of the Company's manufacturing capabilities and the status of UL certification of its new ESL™ lighting technology. The conference call will take place on Wednesday, July 14, 2010 at 5:00 PM ET (2:00 PM PT). The Company will provide dial-in details in a separate press release prior to the conference call.

About Vu1 Corporation
Vu1 Corporation is dedicated to applying its technology to produce energy-efficient, environmentally friendly lighting solutions worldwide. Vu1 is developing a new, energy-efficient light bulb to provide the consumer market with the first affordable, non-toxic light bulb with features consumers are demanding and not receiving from existing products. More information about Vu1 is available at: and the Vu1 Blog at

This news release is not an offer to sell or the solicitation of an offer to buy the securities discussed herein. These securities have not been registered under the Securities Act of 1933, as amended, or any state securities laws and may not be offered or sold in the United States absent registration with the Securities and Exchange Commission (SEC) or an applicable exemption from the registration requirements. This news release is being issued pursuant to and in accordance with Rule 135c under the Securities Act of 1933, as amended.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release includes forward-looking statements including, but not limited to, our ability to obtain the necessary funding required for our operations, the future demonstration and commercial availability of our light bulb, timing for submission of our light bulb to certification and certification results, timing for bulb production, manufacturing capability of our facility, future interest of channel partners and distributors, our strategic planning and business development plans, future applications of the technology, the viability, pricing and acceptance of our products in the market. These forward-looking statements are subject to a number of risks and uncertainties that may cause actual results to differ materially from those described in the forward-looking statements. The words "may," "would," "will," "expect," "estimate," "anticipate," "believe," "intend" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the company's ability to control, as well as the risks and other factors set forth in our periodic filings with the U.S. Securities and Exchange Commission (including our Form 10-K for the year ended December 31, 2009 and our other periodic reports as filed from time to time).
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Ian Bailey 
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